All documentation · Social & campaigns

Marketing hub and channels

Clyentra's marketing hub publishes to 11 social platforms from one place. Learn what each of the six tabs does, how to connect a channel, and how to keep tokens alive.

7 min read · Reviewed 2026-07-13

The marketing hub is one screen with six tabs. Everything social lives there: what you published, what you scheduled, who replied, how it performed, and which accounts are wired up. This guide covers the hub as a whole and the Channels tab in detail — composing is in compose-and-schedule-posts, and replying is in social-inbox-and-analytics.

The six tabs

On a phone the bottom bar carries four of them — Overview, Posts, Inbox, Analytics — and Compose is the raised button in the middle. Channels is reached from Overview, because connecting is a setup task rather than a daily one.

The 11 platforms you can connect

• Facebook, Instagram, Threads
• LinkedIn, X
• YouTube, TikTok
• Pinterest, Bluesky, Telegram
• Google Business

WhatsApp is not a channel here: WhatsApp Business is not part of the marketing hub. You connect it under Settings → Integrations, and the conversations arrive in Chat, not in the social inbox. See integrations and team-chat.

Connect a channel

1. Open the Channels tab. The hero reads Connect your channels — publish, schedule and manage all your social accounts from one place.
2. Press Connect new account. The button flips into a Choose a platform grid listing every platform your organization can connect.
3. Pick the platform. Clyentra opens a 600x700 OAuth popup on the platform's own login. If nothing appears, the toast says "Popup blocked — allow popups and try again." Allow popups for Clyentra and press the platform again.
4. Approve the permissions. Sign in on the platform and approve access. Clyentra never sees your password — the platform hands back a token.
5. Wait for the sync. When the popup closes, Clyentra pulls the profile in and then backfills your recent comments and DMs, so the inbox is populated the first time you open it rather than empty.

Connecting is read-safe: The setup card says it in as many words: Nothing publishes without you pressing the button — connecting is read-safe. Linking an account imports what is already there. It never posts on your behalf.

One account per platform

An organization can hold one account per platform. Connect Instagram a second time and Clyentra tells you Instagram is already connected. and re-syncs the existing account instead of creating a duplicate. If you need to switch to a different Instagram account, disconnect the first one, then connect the new one.

Active connections, and when tokens expire

The Active connections panel on the right lists every linked account with its platform, its @username and its follower count. Two badges can appear on a row:

An expired token silently costs you scheduled posts: A scheduled post for a channel whose token has expired has nothing to publish through. If you keep a schedule running weeks ahead, glance at Active connections when you see an EXPIRES SOON badge rather than waiting for a failure in the Posts tab.

Disconnect a channel

Press the trash icon on the connection row. The confirmation is explicit about what happens: This account will stop publishing and syncing. You can reconnect anytime. It is a reversible action — reconnecting the same account brings it back.

What Overview shows you

Before your first channel is connected, Overview is a single Get set up card with three steps: connect a channel, let your recent activity import itself, publish your first post. Once an account is live, the card is replaced by the real dashboard:

• Four stat tiles — Followers, Published, Impressions, Likes.
• Your five most recent posts, each with its platforms, status and live metrics.
• A Channels column listing every connected account with its follower count.
• Two buttons in the header: New post and Connect channel.

Who can use the hub

The hub needs the Marketing permission and an active subscription. Without them the screens say so directly — for example Marketing hub unavailable, "Your current role or plan doesn't include the marketing hub." Viewer-level access can read the hub but cannot connect a channel, publish, or triage the inbox. Set this per role in roles-and-permissions.

Connect the boring ones too: Telegram, Bluesky and Google Business take under a minute each and cost you nothing to keep connected. Google Business in particular feeds the local-search surface most small businesses in Portland or Toronto ignore entirely — and it accepts Updates, Events and Offers straight from the same composer.