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Social inbox and analytics

Every comment and DM from every connected channel in one queue, with keyboard triage. Plus the eight analytics tiles, the trend chart and the 7/30/90-day ranges.

8 min read · Reviewed 2026-07-13

Two tabs of the marketing hub cover the aftermath of publishing: Inbox, where everything anyone said to you arrives, and Analytics, where you find out whether it worked. Both draw on the channels you linked in marketing-hub.

The inbox is one queue for every channel

Comments and direct messages from every connected platform land in a single list, newest activity first. Each row shows who wrote it, a preview, how long ago, and a badge for the platform it came from. Open one and the right pane becomes either the comment thread or the DM conversation.

The Inbox tab in the hub's top bar carries a live count of open items, capped at 99+ — so you know there is something waiting without opening the tab.

Narrowing the queue

• Filter pills — All, Comments, DMs.
• Platform chips — one per platform that actually has items in the queue. Tap to isolate, tap again to release.
• Search — matches on the author's name and the message text.
• Open / Handled toggle — flips the whole queue between what still needs you and what you have already dealt with.
• Sync — pulls fresh engagement from the platforms on demand. The toast reports what it found: "Synced 12 comments, 3 messages."

Triage with the keyboard

The inbox is built to be cleared without touching the mouse. The shortcut hints sit in the toolbar on wide screens.

j, e, j, e: Press j to drop into the top of the list, read, press e to file it and land on the next one. The shortcuts are ignored while you are typing in a reply box, so you can move between reading and writing without thinking about it. On a phone, swipe a row left to do the same thing.

What you can do to a comment

• Reply in-thread — including replies to replies. Sent replies go out through the platform.
• Like / unlike — the heart next to the like count.
• Hide / unhide — hidden comments dim in the thread. This is the tool for the one bad-faith reply under an otherwise good post.
• Mark handled / Reopen — the button in the conversation header, or e.
• AI polish — the sparkle button on the reply box rewrites a reply you have drafted. Like the caption enhancer, it improves what you wrote; it does not invent a reply from nothing.

On a wide screen, an On this post pane appears on the right of a comment thread. It shows the post the comment is attached to, its image, its caption, its per-platform impressions and likes, and a permalink out to the platform — so you reply with the original content in front of you instead of from memory.

Direct messages

A DM opens as a full conversation thread with date separators, delivery ticks on your outbound messages, and a composer at the bottom. The same AI polish button sits on the message box.

Inbox zero: Clear the queue and the empty state reads Inbox zero — "New comments and messages across your channels land here." That is the target: nothing open, everything either replied to or filed as handled.

Analytics — the eight tiles

The Analytics tab opens on the Performance section with a range switcher: 7d / 30d / 90d (30 days by default). Eight tiles summarise the window.

The six engagement tiles carry a period-over-period delta — a green or red percentage against the prior window of the same length, so a 30-day figure is compared with the 30 days before it. Followers and Published are snapshots, so they do not.

The trend chart and the sections below it

• Trend — an area chart over the selected range, switchable between Impressions, Reach, Likes, Comments and Shares.
• Accounts — one card per connected account with its follower count.
• Top posts — your best-performing posts by impressions, each with its platforms and a caption preview.

A new channel has no history: If the chart says Not enough data yet, the connection is too new: "Daily insight snapshots start arriving within about an hour of connecting a channel — check back soon." The chart needs more than one day of snapshots to draw a line, so a channel connected this morning will not have a 30-day trend.

Reading the numbers honestly

Impressions is a vanity metric on its own — it moves with how often you post. Engagement is the one to watch, because it is a ratio: it tells you whether the people who saw the post cared. A month where impressions doubled and engagement halved is a month where you posted more and said less.

Use Top posts as the input to next month's plan. If Acme Inc. in Toronto finds that three of its top five posts are behind-the-scenes photos rather than product shots, that is a content decision made from evidence rather than instinct.

Permissions

Both tabs need the Marketing permission. At Viewer level you can read the inbox and the analytics but the triage buttons, reply boxes and Sync are hidden — the inbox says "Your current role or plan doesn't include the engagement inbox" if the permission is absent entirely. See roles-and-permissions.